Enterprise spirit: self-confidence, self-discipline, self-reliance, self-improvement;

Customers: Provide customers with high-quality and high-value professional products and services, and win customers' understanding, respect and support with sincerity and strength;

Employees: Trust the efforts and dedication of employees, recognize the achievements of employees and provide corresponding returns, and create a good working environment and development prospects for employees;

Market: Reduce procurement costs and risks for customers, and provide practical protection for customers' investment; 

Development: Pursue the goal of sustainable development and build it on the basis of customer satisfaction.